Web
Today's digital landscape can be complex. Delivering a quality UI/UX is our consumer-facing goal, while our business goal is to demistify technological complexities and create an application that solves many of the daily operational headaches. Let's figure out a solution that works for you.
Digital Offerings
Services
- Domain and DNS Management
- Website Hosting
- Web Design
- E-Commerce
- Custom Interfacing
- Analytics
- Email Marketing
- Digital Advertising
Common Website CMS Platforms
- Shopify
- Sitefinity
- Squarespace
- Wix
- Wordpress
Common Marketing, Advertising, and Analytical Platforms
- Constant Contact
- Google Ads (SEM and Display)
- Google Analytics
- Google Search Console
- Google Tag Manager
- Mailchimp
- Meta Ads
Behind the Curtain
Here's a quick peek at the inner workings of this website, and you don't even have to leave Kansas.
1. Create the files.
This is a static site, meaning there's no CMS (content management system) with user friendly drag-and-drop features or any database to manage. Essentially, this website is a collection of HTML, CSS, and JavaScript files that can be created in any text editor. This allows for local development and testing, avoiding any negative implications to the live site you're viewing now.
2. Upload files to hosted environment via FTP (file transfer protocol).
Once local development and testing is complete, files can be transfered from the local environment to the hosted environment using secure credentials and an FTP client—Filezilla in this case.
3. Move file location to make site publicly available.
FTP transfers typically go to a dedicated server or directory for security purposes. The files need to be moved to a different directory to make them publicly available.
4. Connect domain to hosting via DNS records.
The website is now available to be accessed by the public, but the address may appear to be a random set of alphnumeric characters to your intended audience. Domain names, such as thevisualdivision.com, allow for websites to be much more marketable, and these can be connected to your hosting environment with the appropriate DNS records. Voila, the website is now live and all we had to do was read a few paragraphs.
